Alternative Ways to Optimize Your Emails For Dark Modeīut here’s the good news. Personally, I do fancy the proposition of prefers-ui-theme with the values light-on-dark, dark-on-light, and no-preference. There is also this fantastic thread in the W3C CSS Working Group’s Github on this issue. Microsoft has already introduced this vendor-specific media query that describes whether an application is being displayed in high contrast mode: (-ms-high-contrast) We’d love to hear any thoughts y’all have in Radar or the public WebKit bug tracker ( ). Standardization is a thing, and API is forever. We’re considering adding a web-exposed media query, but it requires some more thought. However, Apple is being cautious about exposing anything as they want to work to create a universal standard: Apple is currently experimenting with a private API for Dark Mode using this media query: (prefers-dark-interface) This has triggered a massive discussion around the necessity for media query support for dark themes. Dark Mode is introducing a new user setting that isn’t supported by any universal standard yet. Here’s the bad news: There is no way to specifically target Dark Mode via CSS. How can we optimize our email designs for Dark Mode? I suspected the same, but this doesn’t seem to be the case. By default, if you do not have a background color applied for your website, Dark Mode in Safari will apply its default dark background, causing the rest of the website design to “break.” So web designers actually face a bigger challenge than email designers for once. What’s odd is that Apple Mail’s behavior in Dark Mode doesn’t match that of Safari. A personal email in Dark Mode A text-only email in Dark Mode HTML Email in Dark Mode, no background color defined Inconsistent rendering across Apple Mail and Safari Having emails that switch from being dark to light (and vice versa) is exhausting to the eye and makes for a subpar reading experience for the subscriber. However, bright colored email backgrounds can create a very jarring experience for end users in Dark Mode.
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So you don’t have to worry about Dark Mode messing with your code or rendering experience for regular HTML emails out of the box. Even if you do not have a background color defined in your HTML email, the background is still rendered as white. Dark Mode is only applied to personal and plain text emails. Good news: Dark Mode does not impact HTML emails at all by default. Apple Mail in Light Mode A personal email in Dark Mode How does Dark Mode Impact Email Design? Users can set Dark Mode as their default interface style, or have their Macs automatically switch between Light and Dark Mode depending on the time of day.ĭark Mode provides a dark theme for all major desktop apps, including Finder, iTunes, Photos, and what’s most important for us email geeks: Apple Mail. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night. Enterprise Plan Boost collaboration and drive resultsĪpple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode.
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